Hoang Ngoc
Bao Anh
Chuyên gia Growth & Performance Marketing Thực Chiến - Cam Kết Tối Ưu ROAS
Results-driven Digital Performance Specialist với hơn 3 năm kinh nghiệm thực chiến trong quản lý chiến dịch full-funnel, tối ưu hóa tỷ lệ CRO và hoạch định chiến lược tăng trưởng tổng thể. Đã dẫn dắt các chiến dịch Performance mang lại tỷ lệ ROI vượt bậc cho các doanh nghiệp lớn.
Sở hữu tư duy kết hợp giữa Performance Ads (Facebook, Google, TikTok), Tự động hóa phễu CRM (n8n, App Script, ZNS) và Lập trình phân tích dữ liệu (SQL, GA4, Looker Studio) để mang lại kết quả tăng trưởng đo lường được theo thời gian thực.
Trải Nghiệm Năng Lực Kỹ Thuật
Khám phá hệ thống điều phối, code phân tích phễu thực tế và kịch bản tự động hóa tối ưu chuyển dịch khách hàng.
Phân Tích Sâu Chiến Dịch Tăng Trưởng
Để hiểu rõ hơn về các bước thực hiện, từ tối ưu hóa chiến dịch, Restructure SEO cho tới lập trình CRM tự động hóa giúp đem lại 94x ROAS và tăng 180% user, bạn có thể tham khảo các bài viết Case Study phân tích sâu trên Blog.
Hành Trình Sự Nghiệp
Digital Marketing Specialist
- Grew monthly Raw Leads from 200 to 530 leads/month (+265%) within 4 months through multi-channel campaign optimization.
- Improved SQL conversion rate from 19% to 45%/month, enabling sales team to increase deal close rate from 0.8% to ~2%.
- Achieved 94x ROAS — 480M VND ad spend generating 45.2B VND contracted revenue (16 EB3 + 1 EB5 contracts).
- Led full SEO restructure: Top 1 ranking for 'Lịch chiếu khán EB3 mới nhất', rebuilt silo content architecture, CTR grew from 1.9% to 3.2%.
- Built Looker Studio performance dashboard and implemented CRM automation workflows.
Growth Marketing Overseas Specialist
- Managed multi-channel D2C campaigns across 3 international markets (JP, KR, KH), achieving 180% increase in international user registrations in 4 months.
- Executed performance campaigns with 5.7B VND annual budget; utilized 2.4B VND to generate 13,000+ Raw Leads and 3,175 Qualified Leads (24.3% conversion) at CPL of 755,906 VND.
- Achieved 813 purchases at 25.6% conversion rate, reducing cost-per-purchase to 2,952,030 VND (~$118 USD).
- Contributed to 45% revenue growth in overseas markets.
Freelance Digital Marketing Consultant
- Built brand presence from zero, increasing Share of Voice (SOV) by 120% within 3 months.
- Grew website to 300+ unique daily visitors through integrated SEO and content marketing on kienxinh.vn.
Digital Marketing Executive
- Automated CRM workflows using App Script (Google Sheets + ZNS) to trigger personalized customer communications.
- Led a 2-month performance campaign with VND 30M budget: 23.6% conversion rate, 17 closed contracts, VND 425M revenue from 72 qualified leads.
- Grew Zalo OA engagement by 480% and increased Facebook page followers by 34.6% (2,135 → 3,265 users).
- Built real-time marketing dashboards using Looker Studio and Power BI.
User Acquisition & Ads Monetization Specialist
- Increased campaign revenue by 200% (ROAS D30: 200%) via creative optimization, AI-assisted testing, and data-driven targeting.
- Managed Level Play and MAX mediation platforms to optimize waterfall monetization.
Digital Marketing Specialist
- Developed and executed multi-channel digital marketing strategies (Google Ads, Facebook Ads, TikTok Ads, Pangle/Unity/Mintegral) and KOL/KOC campaigns for D2C clients.
- Managed CMS (WordPress), technical SEO, DNS, GA4/GSC setup for clients including kiotviet.vn, kienxinh.vn, dannguyentravel.com.
- Clients: Đan Nguyên Travel, Minh My Travel, We Saam, Fsel Edu.
Client Success Stories
Don't just take my word for it. Here is what leading businesses say about collaborating with me.
“Albert helped us scale international user registrations by 180% in just 4 months. He managed our ad budget with extreme efficiency, drastically reducing the cost-per-purchase. An absolute performance wizard.”
Nguyen Thanh Son
“Achieved an incredible 94x ROAS on our immigration services campaigns. Albert didn't just manage ads; he rebuilt our SEO silo architecture, Looker dashboards, and drove deep conversion outcomes.”
Tran Mai Phuong
“With just a 30M VND ad budget, Albert brought in 72 qualified leads, resulting in 17 closed contracts and 425M VND in revenue. His CRM automation saves our team hours of manual work every single day.”
Pham Quoc Huy
“Albert's data-driven targeting and creative optimizations doubled our game campaign revenue, achieving a 200% ROAS D30. He is structured, analytical, and highly results-oriented.”
Le Hoang Nam
Kỹ Năng & Công Cụ
Facebook Ads, Google Ads, TikTok Ads, Pangle, Unity Ads, Mintegral — full lifecycle management
App Script, n8n workflows, Zalo ZNS, Google Sheets CRM — lead nurturing, DOB triggers, auto-alerts
GA4, SQL, Power BI, Looker Studio — real-time dashboards, funnel analysis, drop-off tracking
Technical SEO, On-page, Link Building, GSC, Ahrefs, SEMRush, WordPress CMS
KOL/KOC collaboration, Livestream planning, Adobe Photoshop, Illustrator, MidJourney, ChatGPT prompting
D2C campaign strategy, customer journey mapping, retention & loyalty program design
University of Financial and Marketing (UFM)
Bachelor's Degree – Marketing Management
2019 – 2023
Let's Scale Your Business Growth.
Bạn cần một chuyên gia có khả năng vừa đọc dữ liệu, vừa triển khai Performance Ads, vừa xây dựng hệ thống tự động hóa phễu CRM giúp đem lại doanh thu đo lường được? Hãy kết nối ngay hôm nay.